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January 30, 2024
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While translation is well-known to everybody, most people get confused when they hear about transcreation. Therefore, this guide will discuss transcreation, its examples, and what differentiates it from localization and translation. Leading enterprises recognize the significance of precise translation of documents. Successful companies are increasingly using transcreation to establish sincere connections with global consumers. The...

January 26, 2024
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Many of us have encountered a fair share of translation blunders, whether on billboards or while scrolling down our favorite social media apps. It may give us a good GIGGLE! But after a while, we start to decode the possibilities of what must have gone wrong there. Either the translation wasn’t rechecked before it went...

January 12, 2024
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There are two primary techniques for translating content: dubbing and subtitling. This guide will help you make the best decision for your localization project by comparing and contrasting subtitling vs. dubbing. The entertainment industry has long argued over whether to dub or subtitle their output. Choosing the right release strategy for your target market is...

January 9, 2024
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It is indisputable that generative artificial intelligence (GenAI) has a transformational effect, and businesses will likely adopt GenAI more quickly. In the middle of this technological tsunami, the media has been making headlines predicting the end of different professions, including marketing, engineering, translation, and law. However, given that we are currently in the very early...

January 9, 2024
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We live in an interconnected world, and localization is the key to unlocking business growth and scalability in the global economy. By utilizing the power of localization, many companies are reaching a wider audience. When you adapt your content to meet your target audiences’ regional, linguistic, and cultural needs, you take a step towards establishing...

January 5, 2024
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As we sail into 2024, leaving behind all the experiences, the ups and downs, the good and bad, it’s time to take a step back and ponder what directions we want to take moving ahead. This is certainly important for individuals and businesses alike. Just as in the agile approach, conducting project post-mortem and lesson-learned...

January 1, 2024
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Today, we live in a world where communication knows no borders, and reaching a global audience is a dream of every business, regardless of its size and niche. However, language becomes a hurdle because people from different countries speak different languages. The world has over 7,100 spoken languages. Forbes That’s where localization made its debut!...

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