If done right, corporate training videos can be the easiest and most effective way to share knowledge, develop skills, and inform your employees about the new policies and regulations.
However, if done incorrectly, the results can be dire. Research shows that 90% of employees want training that is engaging and fun. Whereas, 45% of employees are more likely to quit if they don’t receive the training that they need. When the stakes are so high, it becomes important to explore methods of producing captivating training videos.
There are a total of 8 steps you must follow, starting with understanding your goals and ending with how to share and distribute your training videos. So, let’s stop stalling and dive into the details!
Step # 1 - Set Clear Goals and Objectives
Before you start your corporate training video production, the first step is to understand what you want to achieve. For this, you should ask yourself the following two questions:
- What is the goal of the video?
- What will be the learning objectives of the video?
When you understand your training video’s goals and objectives, the entire scope of your video project becomes clear. Thus, start by thoroughly examining your training plan to determine the training objectives and desired results. You must also review the training requirements in tandem with your instructional design team.
Next, describe your learning objectives by asking yourself what you want the people to know or be able to accomplish after seeing this training video. Your learning aim needs to be precise, and pertinent. Establishing a learning aim enables you to give clear directions with attainable results.
Step # 2 - Determine Your Target Audience
Now that you know the goal of your training video, it’s time to determine your target audience. Thus, ask yourself, who is this training video intended for?
Gaining a deep insight into your audience and their needs will help you make critical decisions about your corporate training videos. Therefore, you should spend some time researching the demographics to learn about your audience’s age, nationality, professional associations, level of education, hobbies, etc.
Step # 3 - Decide the Topic Wisely
The next step involves choosing a topic for your corporate training video. Viewers often abandon videos that fail to give them the information they require. Thus, it’s crucial to select a topic that is relevant and will interest your target audience.
Selecting ONE topic per video is a good approach. It helps you focus and simplify the process of creating training films by reducing the scope of your work.
Step # 4 - Choose the Video Format and Type
Selecting a video format will be your next step in creating corporate training videos. Following are the different types of video formats you can choose from:
Software Screencasts
They are recordings of mobile devices or computer screens. They are ideal for instructing viewers on how to use tools, websites, software programs, etc.
Simple Training Videos
You can use these videos for onboarding and training new workers by guiding them about company processes and business software. You can also create these videos for reskilling and upskilling programs for existing employees.
Animation Videos
They act as a tool for providing engaging explanations of complex procedures to employees, whether it comes to workplace applications, software, or processes.
Scenario Videos
These videos immerse workers in real-world situations and enable them to learn software or applications while working. You may utilize techniques like e-learning games, virtual reality (VR) settings, quizzes, role-play training, etc.
Interactive Videos
They enable workers to take charge of their narratives and gain knowledge through engagement. You can keep these videos in a corporate learning management system (LMS) or an online courses provider like Coursera or LinkedIn Learning. They incorporate immersive interactive features like photos, embellishing text, links, quizzes, etc.
The time and effort required for each of these video formats varies. Consider your resources’ availability, timeframe, objectives, and the expectations of your stakeholders to choose the best video training format for your program.
Step # 5 - Create the Video Storyboard and Script
Now that you have clarity about your target audience, your video’s objectives, and your format, you should start focusing on creating a storyboard and writing a script. A script contains details about dialogue and sounds in a corporate training video, while a storyboard visually depicts each shot.
A strong script and impactful storyboard are necessary to produce a training video that works. However, it takes experience to write a script. Here are some tips to help you get started:
- Don’t be too formal; instead, be conversational.
- Organize things thoroughly and make them very simple to grasp.
- Eliminate any superfluous words and technical terms.
- Make use of simple terms that are understood by all.
- Describe your actions and your motivations.
- Before you record, make sure to read your script aloud.
- Consult your teammates for feedback.
Once your script is complete, it’s time to create a storyboard. It is a visual representation of the text. Storyboard creation does not require artistic skills. Just focus on keeping things straightforward. Besides, you can add a few sketches or pictures from Google. By focusing on the video development process, you can bring ideas to life.
Just remember, script and storyboard go hand in hand. They assist you in assessing a video’s audio and visual content more effectively and selecting what will work to achieve your corporate training video’s goal.
Step # 6 - Record and Edit Your Training Video
Today, online translation services are offered with the help of Machine Translation Post Editing (MTPE), an emerging subject within Computer-Assisted Translation (CAT).
CAT tools save time and help maintain a high standard of correctness and coherence in the translated text by allowing translations to be stored and reused. Because it significantly lessens the strain on human translators, this automation is especially helpful when managing mass text. It facilitates the translators to concentrate on more complex linguistic and cultural nuances.
Step # 7 - Get Feeback from Teammates
After you have an early draft of your corporate training video, ask colleagues or other stakeholders to review it. Use the feedback from your teammates to refine and enhance your video. It is one of the best ways to ensure there are no errors and that the final video is flawless.
Step # 8 - Share and Distribute Your Video
When your corporate training video production is complete, it’s time to show it to your viewers. It can be shared on social media, in the monthly newsletter, or posted on the business website.
Finally, where do you want to host your training video? You may host it on an LMS if they are intended for an internal audience. However, If you target a broader public audience, you can host it on various video-sharing platforms, including YouTube, Vimeo, or Screencast.
4 Reasons For Captioning Your Corporate Training Videos
Not sure whether to caption your corporate training videos or not. This section discusses the top four reasons why you should never SKIP it!
1. Legal Requirements
Private companies must caption their content under the Americans with Disabilities Act (ADA). Videos used for corporate communications, training, public-facing, and tutorials fall under this category. Corporate training videos must be accessible under ADA’s Title I and Title II.
Employers and governmental organizations are not allowed to discriminate against qualified people on the grounds of a disability, according to Title I of the ADA. Job training is one of the many facets of employment covered under Title I.
Besides, public entities under Title II of the ADA must provide the required aids to ensure equal access and cannot refuse to accommodate individuals with disabilities.
2. Accessibility
One of the main reasons to caption your corporate training video is accessibility. It will ensure that employees who are deaf or hard of hearing receive the same training as other employees.
Besides, many people in the workforce have disabilities that aren’t necessarily visible on the body. It’s critical to take a proactive rather than reactive approach to accessibility. Moreover, your business thrives when you give an equal opportunity to every employee.
3. Engagement
Have you ever endured an extended lecture before? Isn’t it challenging to concentrate? Even though instructional films are often interesting, it can be difficult to hold someone’s interest just through video.
So, what is the best way to keep employees’ attention? Captioning your corporate training videos! You can even rephrase the information to make it easier for your viewers to comprehend and remember.
4. Translations
For multinational corporations with workforces dispersed globally, all their training material needs to be multilingual. But, translating corporate training videos into foreign languages can be a costly and time-consuming affair. Thus, you should incorporate captions and translate these to accommodate your global workforce’s language preferences and needs.
Why Partner with Limegreen Media for Subtitling?
Were you thinking about outsourcing when we talked about adding captions during corporate training video production? Now that you know the importance of captioning these videos, the added complexity may have overwhelmed you. But don’t worry! You can get our professional video captioning services to steer clear of legal lawsuits and provide accessibility to your diverse audience.
Top Examples of Corporate Training Videos
Now that you know the process of producing impactful corporate training videos and understand the value of captioning them, let’s explore some training videos for ideas:
Google’s Diversity at Google Video
The Diversity at Google training video is one example of how you can incorporate broad learning topics into your corporate training program. This video draws on the experiences of actual employees to illustrate Google’s diversity policy and procedures.
Key Takeaway
You can feature your current workforce in your corporate training video to make it relevant and impactful.
Vyond’s Etiquette for Conference Video
This corporate training video shows you how to conduct yourself on a conference call. The movie mixes audio descriptions with graphical elements for effective etiquette clarification regarding the policies and procedures of the employing firm.
Key Takeaway
Use both visual and audio cues to convey training information.
Breadnbeyond’s Idaciti XBRL Accelerator Video
This explainer video uses straightforward vocal narration and pictures to simplify complex concepts. Animated designs help to keep the audience from becoming overwhelmed or confused. The production of the video facilitates new understanding and seamless content transitions by talking over animated aspects.
Key Takeaway
When teaching a new employee on complicated subjects, think of inventive ways to simplify the training process.
Pagliacci Pizza’s How to Hand Toss Pizza Dough Video
Sometimes, live-action video can do wonders! A small business produced this corporate training video to instruct new hires on how to toss pizza dough. With a genuine staff member demonstrating skills and responding to frequently asked questions, the video is easy to understand and straightforward for the new hires.
Key Takeaway
Guide your new hires through the process and ensure they understand everything.
Burger King’s Grilled Dogs ft. Snoop Dog Video
This corporate training video will show you how to entertain while training! It captures viewers’ attention from beginning to end with a clever blend of humor and information. Besides, it features a celebrity guest to increase audience engagement and attention to training material.
Key Takeaway
Use your resources to ensure your material is enjoyable and engaging, even if you cannot get a celebrity to appear in your video.
Bottom Line
This guide discussed the eight essential steps to creating an impactful corporate training video. Moreover, it shared some top training videos from the web to help you understand what makes a video good. Some of these tips involved incorporating your current workforce, using animated explanatory videos to simplify complex concepts, and showing how to do something in a live-action video.
What method you employ relies entirely on your business needs and goals. However, you should caption your videos to maximize the benefits of your training video and avoid any legal lawsuits. Limegreen Media is a media powerhouse offering certified captioning services.
